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Front Page > Programmes > Energy > Projects > Peloton - Energy citizen
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Peloton - Energy citizen |
The project aims at recognising so-called energy gatekeeper groups who have a great influence on energy choices, and to create new kind of communities. Through these measures, new forms of working will be created, and citizens will gain a better understanding of the impact that their decisions as consumers have on energy efficiency.
A campaign will be carried out within the project, with the primary target group being Finns from 25 to 40 years old who make major energy consumption decisions. The campaign will first identify groups of energy gatekeepers who hold a particular position as the decision makers guiding energy consumption. Training will be organised for these groups, and a virtual community will be created for them. A follow-up study will be carried out on the campaign.
The three-year project will be implemented by Demos ry, and the follow-up study will be carried out by Sanna Ahonen, M.Sc. (Agr.& For.).
Further information:
www.peloton.me
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Lahti Vesa-Matti, Senior Lead, Consumer Behaviour, phone + 358 9 6189 9446
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