Mika Ruokonen DSc (Econ.) is an experienced digital business professional with extensive experience of digital transformation, digital media, digital marketing, e-commerce and software business. During his career, he has been in charge of profit centres, held roles in strategic business development, as well as sales and marketing, worked as a consultant and led various multidisciplinary teams. Mika has worked at Futurice since 2017. Mika has sparred with the SMEs participating in Sitra’s IHAN business programme on the creation of business models in line with the principles of a fair data economy.
Since late 2019, Mika has focused on business models enabled by data and artificial intelligence. Mika is working on a book entitled Growth reinvented: turn your data and AI into money.