The term MyData refers to: 1) a new approach, a paradigm shift in personal data management and processing that seeks to transform the current organisation-centric system to a human-centric system; 2) personal data as a resource that the individual can access and control. Personal data that is not under the respective individual’s own control cannot be called MyData.
The approach – defined as MyData – is based on the right of individuals to access the data collected about them. The core idea is that individuals should be in control of their own data.
Reference: Poikola, Antti; Kuikkaniemi, Kai; Honko, Harri: MyData – A Nordic Model for human-centered personal data management and processing, 2014.