Most interesting companies in the circular economy in Finland 2.1

We are looking for Finland’s most interesting circular economy business solutions. The list of most interesting companies in the circular economy 2.1 shows you what operating a business in Finland’s circular economy means in practice. With this list, Sitra wants to encourage Finnish companies to develop smart business in the circular economy.

Suggest a company for inclusion in the list of most interesting companies in the circular economy 2.1. or tell us about an interesting company by 16 April.


What is it about?

Mitigating the climate crisis and stopping the loss of biodiversity will not wait, which means that well-being can no longer be based solely on the manufacture of new goods and the introduction of new natural resources. 

The global transition towards a carbon-neutral circular economy is an opportunity for Finnish companies to expand their business to new markets and to solve the greatest challenges of our time. 

Sitra has maintained a list of the most interesting companies in the circular economy since 2017. In that time, the circular economy has transformed from being something that involved a few pioneering individual companies to become widespread profitable business. 

This spring, Sitra is seeking companies to include on the list that: 

  • are pioneers of circular economy business; 
  • use circular economy solutions to solve the global sustainability crisis by tackling the climate crisis, halting the loss of biodiversity and preventing the overconsumption of natural resources; 
  • can grow and scale their business even further. 

We are looking for examples of all five circular economy business models. 

  • Productasaservice – provision of services instead of products. 
  • Renewability using renewable and recyclable materials as well as renewable energy in product design and manufacturing. 
  • Sharing platforms – increasing the capacity to use goods and resources and extending their life cycles through digital platforms as a result of renting, selling, sharing and reuse, for instance. 
  • Product-life extension – using products according to their original purpose for as long as possible or enabling several stages of reuse through maintenance, repair and refurbishment. 
  • Resource efficiency and recycling material and energyefficient solutions, and the collection and reuse of products and raw materials that have reached the end of their life cycle. 

In addition, we have a particular interest in how circular economy solutions promote biodiversity.  

Applying to be included on the list

Companies can apply for inclusion on the list using our online form. The deadline for applications is 16 April. 

In addition, anyone can suggest an interesting company and Sitra’s circular economy team will also propose potential solutions for inclusion on the list. Sitra will contact all suggested companies and ask them to submit the application form for assessment. 

Evaluation of companies 

A panel of experts will select the companies to be included on the list. The panel consists of circular economy experts from Sitra and its stakeholders. Members of the panel are:

  • Marleena Ahonen, Circular economy specialist, Sitra
  • Jyri Arponen, Leading circular economy specialist, Sitra
  • Jussi Hattula, Director, growth & industrial investments, Finnish Industry Investment Ltd
  • Petri Lehtipuu, Senior advisor, Laatukeskus (Excellence Finland)
  • Marika Ollaranta, Head of bio and circular Finland program, Business Finland
  • Riku Sinervo, Circular economy specialist, Sitra

The expert panel will assess the companies through four criteria. 

  • Appeal of the circular economy solution – The example should be interesting and inspiring from the perspective of the circular economy, its key principles and, in particular, new operating models. 
  • Potential for stable business – The example should be a business that has already clearly been promoted or established, and is not just an idea or a research project. 
  • Impact from the perspective of the circular economy – The solution must have (the potential for) a significant positive effect from the perspective of the circular economy and environmental impacts (verification not required). 
  • Solution scalability The example has clear potential for upscaling. 

The expert panel’s assessment is subjective, and their goal is not to select the best circular economy businesses in Finland. They will select 30 to 40 corporate solutions that are representative of circular economy business models. 

Who are involved?

Sitra’s circular economy team will be responsible for compiling the list. An expert panel consisting of independent experts on the circular economy and a Sitra representative will select the companies to be included on the list. 

Where are we now?

The list of most interesting companies in the circular economy was first published in spring 2017, after which it was updated in autumn 2017 and spring 2019. Following the spring 2019 update, there were 124 companies on the list. 

An important and natural continuation to the most interesting companies list was the first circular economy recognition and honorary mentions distributed by Sitra and the Quality Centre to pioneering companies in the circular economy in 2019. The recognitions were also aimed at increasing the importance of the circular economy among companies, highlighting examples of successful companies and encouraging companies to invest in the circular economy. 

The list of most interesting companies in the circular economy 2.1 will continue what the previous list started in presenting the most interesting examples of circular economy today. 

In the spring and autumn of 2017, and for the update in spring 2019, Deloitte Oy was commissioned to assist with the company interviews. 


124 examples to explore.
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Update on 4th October 2017: Ecofer Oy has been removed from the list after the company’s operations has been discontinued.

Update 28th December 2017: Grano Oy has been removed from the list because the list became more ambitious.

Update on 6th February 2019: BioGTS has been removed from the list after the company went bankrupt. RealGreen has been removed from the list after the concept has been discontinued.

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