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EMF: Communicating about the circular economy

Image: Tuula Sjöstedt, Sitra


The World Circular Economy Forum 2021 in September discussed various themes regarding the circular economy. One of the accelerator sessions on 15 September was about communicating circularity.

The circular economy is based on three principles: eliminate waste and pollution, circulate products and materials, and regenerate nature. Sounds simple enough, but how do we effectively explain and apply these definitions to our current system?

The Ellen MacArthur Foundation wrote a piece on the discussions held in this session. Read more on their website.


The World Circular Economy Forum

The World Circular Economy Forum is a landmark event of the year that brings together business leaders, policymakers and experts to present the world’s best circular economy solutions.



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