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Appearances can be deceptive

Approximately 400 to 500 million tons of food is thrown away every year in Finland. The majority of this waste is “ugly” vegetables and fruits which never even make it to the store shelf or from the shelf into the shopping basket. Since the shape of a vegetable has no effect on its taste, you can safely choose a misshapen product!


Savings: Some grocery stores sell “second-class” products at a reduced price, so you can easily and conveniently save money while shopping.

Remember this: Misshapen vegetables and fruits may be removed from the shelf early, which can make them difficult to find. Some stores don’t accept “second-class” products at all.

Reducing your carbon footprint: Buying four misshapen products each week reduces your carbon footprint a little, but it is a great way to decrease food waste.

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