Enterprises providing circular economy products and services are often founded around a single technology or product innovation. Finnish companies also often focus on making technologically maximised products. However, in addition to technological expertise, Finnish enterprises need more sales and marketing competence and a better understanding of customers.
Together with its partners, Business Finland is creating the Circular Business Development Lab, a new kind of coaching scheme aiming at internationalisation, to develop the sales and business operations related to circular economy products and services. The lab provides enterprises with coaching to help with the transfer to a circular economy business model, the identification and understanding of changing customer needs and networking. This will contribute to the growth of Finnish circular economy companies in the global markets.