Event date and time: 25 March 2021, 13:00 to 14:30 CET
A shift to a circular economy requires adopting, upscaling and mainstreaming circular and sustainable business models. This is part of what the European Commission aims for with a sustainable product policy, an essential part of its new circular economy action plan.
The Finnish Innovation Fund Sitra together with the European Environment Agency and the European Circular Economy Stakeholder Platform invite you to discuss the role of circular business models and the changing role of ownership in a circular economy.
At the event, a part of the Circular Talks of the Circular Economy Stakeholder Platform, we will present a framework for circular business models, showcase a circular economy playbook for manufacturing industry and provide examples of forerunner businesses operating with circular business models.
In this event, we will discuss these questions:
- What are the key incentives to mainstream circular business models and does EU’s Circular Economy Action Plan’s sustainable product policy provide the incentives required?
- How can we help companies to understand drivers accelerating the shift towards a circular economy and provide tools to support the change?
- How will European companies implementing circular economy business models benefit from the implementation of EU’s sustainable product policy?
The event is an official WCEF side event.