Live
EU Circular Talks: Circular business models at the heart of EU’s new Circular Economy Action Plan 

EU Circular Talks: Circular business models at the heart of EU’s new Circular Economy Action Plan 

A shift to a circular economy requires adopting and mainstreaming circular business models. Sitra together with EEA and the European Circular Economy Stakeholder Platform invite you to discuss the role of circular business models and the changing role of ownership.

Image: Minna Hemmilä, Sitra.
  • March 25, 2021 at 1:00 pm - 2:30 pm
  • Online

Event date and time: 25 March 2021, 13:00 to 14:30 CET

A shift to a circular economy requires adopting, upscaling and mainstreaming circular and sustainable business models. This is part of what the European Commission aims for with a sustainable product policy, an essential part of its new circular economy action plan.

The Finnish Innovation Fund Sitra together with the European Environment Agency and the European Circular Economy Stakeholder Platform invite you to discuss the role of circular business models and the changing role of ownership in a circular economy.

At the event, a part of the Circular Talks of the Circular Economy Stakeholder Platform, we will present a framework for circular business models, showcase a circular economy playbook for manufacturing industry and provide examples of forerunner businesses operating with circular business models.

In this event, we will discuss these questions:

  • What are the key incentives to mainstream circular business models and does EU’s Circular Economy Action Plan’s sustainable product policy provide the incentives required?
  • How can we help companies to understand drivers accelerating the shift towards a circular economy and provide tools to support the change?
  • How will European companies implementing circular economy business models benefit from the implementation of EU’s sustainable product policy?

The event is an official WCEF side event.

Programme

13:00 CET
Welcome by moderator

Malena Sell, Leading Specialist, Sitra

Opening remarks

Jyrki Katainen, President of Sitra

Cillian Lohan, Vice-President of EESC

Views from the European Parliament

Anna Cavazzini, Chair of the Internal Market and Consumer Protection Committee, European Parliament

A framework for enabling circular business models in Europe  

Lars Fogh Mortensen, Expert, Circular Economy, EEA

Rethinking Ownership – producer ownership models enhancing circular businesses 

Marleena Ahonen, Specialist, Sitra

Nordic playbook for manufacturing industry – key takes to accelerate new circular business models in the technology industry 

Jyri Arponen, Senior Lead, Sitra

Panel discussion: Creating a level playfield for circular business models boosted by the new sustainable product policy 

Paola Migliorini, Deputy Head of Unit, Directorate General for Environment, European Commission

Alexandre Affre, Deputy Director General, BusinessEurope

Forerunner companies:

Satu Kaivonen, Environmental Manager, Konecranes

Sami Marttinen, CEO & Co-founder, Swappie

14:30 CET
Event ends

What's this about?