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The EU’s Sustainable Product Initiative (SPI) and producer ownership models are key to mainstreaming circular business models

The EU’s Sustainable Product Initiative (SPI) and producer ownership models are key to mainstreaming circular business models

Join MEPs Pietikäinen and Kuhnke, the European Environment Agency and the Finnish Innovation Fund Sitra to discuss how to upscale and mainstream circular business models, in line with a sustainable product policy.

Image: Topias Dean / Sitra
  • January 12, 2022 at 3:00 pm - 4:00 pm
  • Online

Event is organised online on 12 January at 14.00-15.00 CET and it is hosted by MEPs Sirpa Pietikäinen and Alice Kuhnke.

The EU Sustainable Products Initiative, to be published in early 2022 as a part of the implementation of EU’s Circular Economy Action Plan, will transform the operating space for European companies and products.

Circular economy business models and producer ownership are expected to be at the core of the upcoming Sustainable Products Initiative. The policy will support a circular transition by giving advantage to products having a long lifetime and a high usage rate throughout their life cycle and, at the end-of-life, are available to reuse or recycle.

The European Environment Agency has published a framework for enabling circular business models in Europe and the Finnish Innovation Fund Sitra has compiled several studies and tools to accelerate the transition of businesses to a circular economy.

In this event, we will discuss these questions:

  • How is the Sustainable Products Initiative (SPI) linked to advancing circular economy business models and producer ownership?
  • Why is the SPI relevant for a wide range of companies operating in the EU in terms of circular economy and green transition?
  • How are companies implementing circular economy business models already today, and what is needed to upscale innovation and circular business models?

Join MEPs Pietikäinen and Kuhnke, the European Environment Agency and the Finnish Innovation Fund Sitra to discuss how to upscale and mainstream circular business models, in line with a sustainable product policy. We will also present examples of some of the most interesting companies contributing to a circular economy.

Agenda

14.00 CET
Opening remarks

MEPs Sirpa Pietikäinen and Alice Kuhnke

A framework for enabling circular business models in Europe

Lars Fogh Mortensen, Expert, Circular Economy, EEA

Opportunities of producer ownership models for circular businesses and examples of pioneering companies

Marleena Ahonen, Specialist, Finnish Innovation Fund Sitra

Views from the EU Commission

William Neale, Adviser for Circular Economy, Directorate-General for Environment, European Commission

Q&A
Closing remarks

MEPs Sirpa Pietikäinen and Alice Kuhnke

15.00 CET
Event ends

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