Well-being is increasingly challenged by environmental degradation, the rise in mental health problems and physical inactivity. People in Finland are not getting enough physical activity, and obesity is becoming more common. Mental health issues are increasing, particularly among young people, and are an increasing cause of absence from work. Overlapping crises, a digitised environment and a lack of positive future prospects all add to the strain. People’s health is increasingly understood to be linked to the well-being of nature. In addition to the treatment of diseases, more emphasis is placed on preventive measures and on harnessing the health benefits of natural environments.