TV series entitled “Business of Innovation” by the US television network CNBC examines the challenges faced by organisations in their innovation activities. In the series, the top executives from the world of business explain how innovation is taken from the board room to the real world. Sitra’s President Esko Aho appears in the episode “Innovate or Die”. The series producers wanted to include an episode on Finland as a land of innovation and present the FinNode innovation centre in Silicon Valley. Aho was chosen to represent Finland in his role as former Prime Minister, during whose term Finnish innovation took off towards the very top.
The episode can be seen by clicking the link below: