Auri Wustrow

Specialist, Innovations

I strengthen Finland’s innovation capacity within Sitra’s Solutions.

Who am I?

I work at the intersection of innovation, societal change and entrepreneurship. In my work, I connect people, ideas and implementation. I design and lead processes that make complex societal challenges understandable and drive concrete solutions forward. My focus is not only incremental improvement, but change that reshapes structures and ways of working at a deeper level.

I have over ten years’ experience in innovation support and ecosystem development in Finland and internationally. I hold a PhD in Design Innovation. My doctoral research examined startup culture in African entrepreneurship ecosystems, integrating perspectives from cultural research, design and entrepreneurship.

Please feel free to get in touch if you would like to discuss how complex issues can be structured and translated into practical action – with a view to long-term societal renewal.