Jyrki Suokas

Senior Lead, IHAN- Human-driven data economy, Sitra
Sitra. Kuva: Miikka Pirinen / SITRA
Sitra. Kuva: Miikka Pirinen / SITRA


Jyrki Suokas is the link between the IHAN® – Human-driven data economy focus area and Finnish and international financial sector operators. He liaises with banks and insurances companies to instil a better understanding within the sector of how they would benefit from providing more open access to the vast amount of data that financial institutions have gathered on their customers.


Jyrki has a quarter of a century’s experience in technology applications in banking with main focus on the role of analytics and digital solutions in the building of new operating models.

An alumnus of Helsinki University of Technology, his academic background is in software technology and organisational psychology.

Jyrki’s strength is in the deployment of various innovations. In practice, this means joining the dots to create a bigger picture that is more than the sum of its parts.

What else?

When Jyrki is not working, he is likely to be doing one of these three things: reading a book (or, sadly, iPad), gardening or rambling outdoors with his dog.

The world is changing at an increasing pace, and Jyrki has long ago decided to keep up, no matter what it takes. He is eager to see whether today’s social media corporations, as we know them now, will exist in five years’ time, now that the pendulum is swaying from generous sharing of data towards more carefully protected privacy.

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