Saara Malkamäki builds a fair data economy and engages people across Europe to create a common concept for data sharing and to set up European level rules and guidelines for ethical use of data. Saara’s goal is to make data move across organisations with the consent of the individual. Saara’s work covers a variety of sectors and different countries with the aim of generating smart services that could make everyone’s life easier. Saara focuses on developing innovations and business ideas in the healthcare and social welfare sector.
Saara has expertise in planning customer-oriented services, business development and customer and stakeholder co-operation. During the past year, she has also worked with communications, new funding and co-operation models, social marketing and impact. She has successfully expanded networking activities and developed co-operation between the public, private and third sectors.
As spring approaches, Saara’s senses come to life and music fills her evenings and weekends. Saara is a jolly Eurovision Song Contest fan who loves to pack her bags and travel to wherever Eurovision takes her. Saara is passionate about traveling and learning about new cultures, and she has travelled to more than 70 countries.
She believes that new models that help level out economic inequality and distribute wealth more evenly is the way towards equality and well-being for all.