Saara Malkamäki’s role is to build a fair data economy and engage with key partners throughout Europe to create an international ecosystem for human-driven exchange of data. Saara’s work covers a variety of sectors and different countries with the aim of generating smart services that could make everyone’s life easier and a way to manage our data.
Saara also helps develop innovations and business ideas in the social welfare and healthcare sector and is working on Sitra’s one-stop-shop concept for a service that will provide quick and easy access to research permits and well-being data.
Saara has expertise in planning customer-oriented services, business development and customer and stakeholder co-operation. During the past year, she has also worked with communications, new funding and co-operation models, social marketing and impact. She has successfully expanded networking activities and developed co-operation between the public, private and third sectors.
As spring approaches, Saara’s senses come to life and music fills her evenings and weekends. Saara is a dedicated Eurovision Song Contest fan who, for the past four years, has packed her bags and travelled to wherever Eurovision takes her. Saara is passionate about travel and learning about new cultures, and she has travelled to more than 60 countries.
She believes that new models that help level out economic inequality and distribute wealth more evenly is the way towards equality and well-being for all.