Sari Laine

Leading Specialist, Sustainable Everyday Life, Sitra
Kuva: Miikka Pirinen / Sitra
Kuva: Miikka Pirinen / Sitra


Sari’s daily work is to figure out how people become inspired to make a change and how small actions become habits. She works in the Resource-wise citizen team looking for agile ways to test new operating models through experimentations and strives to gain a better understanding of what it is that motivates us all to make our everyday life more sustainable.


Sari has several years’ experience in human-centric design in the development of different activities. The culture of experimentation, sustainable development and making a change at the grassroots level are currently her main interests. Previously, Sari has worked as a business management consultant and has been involved in developing working life by means of design thinking. She has studied at Lappeenranta University of Technology and at the University of Cambridge.

Currently, Sari has her hands full with a competition called Maapalloliiga (League for the Earth), which is a challenge competition and a development programme for non-profit organisations to create a solution that inspires and engages people to make ecological changes and decisions in their daily life.

What else?

As a novelty enthusiast, Sari is always looking for new ideas, trends, places and phenomena. In her opinion, the best things in life are travelling, basketball, football, ballet, reading and cooking with her three daughters and husband.

Sari believes that, although the development of technology will help us live in a more sustainable way in the future, we – people – are the solution and there will be a renaissance of appreciation for “humanity” in the middle of all the hype about  AI and robots.

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