Veera Heinonen is Director of Communications and Public Affairs at Sitra. In her opinion, successful communication is integral to pushing forward societal reforms. Together with her team, Veera is responsible for Sitra’s public affairs and relations with decision-makers and its communications, which include a wide range of responsibilities from producing Sitra’s annual report to Parliament to planning and executing public communication campaigns.
In Veera’s view, communication at Sitra means investigating and understanding the subject matter in depth in order to openly communicate the motives and motivation behind Sitra’s societal work.
When it comes to the content of communication, there are two things Veera is especially passionate about: the future and security. Before Sitra, Veera worked at the heart of foreign and security policy communications as the director of communications for the President of the Republic and as the director of communications at the Ministry for Foreign Affairs. She was also a press counsellor at the Embassy of Finland in London. Before her career as a public official, she worked as a journalist for the news agency Reuters, the Finnish Broadcasting Company Yle and the financial newspaper Taloussanomat.
Veera has recently been breaking out of the bubble she lives in by reading books selected for her by others and as a result has been both enlightened and educated!
See Veera Heinonen’s CV.