Veera Hyytiä

Project Coordinator, A roadmap for a fair data economy


Veera works as the Project Co-ordinator for Sitra’s A Roadmap for a Fair Data Economy project, looking at Finland’s transition to a fair data economy from the service design perspective.

Veera believes that the transformation of a digitalising society requires the renewal of practices to better enable the sustainable, pluralistic and vibrant development of society.


Veera wants to promote pluralism and increase understanding between people in social debate. She has studied design, management and project planning at the Danish entrepreneurship school Kaospilot.

For the past five years, Veera has worked in self-organised project teams in Denmark, Finland and Spain.

Veera is the person to contact if you need someone to facilitate, visualise, brainstorm and crystallise a rambling discussion.

What else?

In her leisure time, Veera enjoys working with her hands and experimenting with new things in her garden, in the kitchen and with ceramics.

Veera believes that in the future there will be a greater emphasis on community and experiential learning.