Publication
Published
24.9.2013
Antero Vanhala, Karita Reijonsaari
This review discusses direct-to-consumer services based on genome data, and their business models. The business models presented in the study form a precis of the current dynamic situation in the field.
Direct-to-consumer genome data services and their business models
Sitra
Helsinki
2013
36 s.
978-951-563-919-6
978-951-563-869-4
GENOMICS, DATA SERVICES, BUSINESS MODELS, CONSUMERS, MARKET, GENETIC TESTING, MEDICINE, HEALTH CARE, HEALTH CARE SERVICES, INFORMATION TECHNOLOGY