IF*

Sitra’s Weak Signals work highlights surprising, non-obvious, yet plausible, developments that could shape the future. The aim is to challenge prevailing assumptions and broaden the spectrum of possible futures—while also offering tools for identifying and interpreting weak signals. In an era of surprises, it’s essential to consider not only current megatrends but also alternative futures. Weak signals help us prepare for the unexpected, detect emerging shifts, and spark innovation.

The 2025 edition of the Weak Signals publication, presented as a fictional issue of IF* magazine, brings a range of possible futures to life. The stories are speculative glimpses into different futures, with each being grounded in real-world weak signals: events and phenomena that have already occurred somewhere. Rather than outlining a single scenario, the magazine offers snapshots of diverse potential futures.

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