This review discusses direct-to-consumer services based on genome data, and their business models. The business models presented in the study form a precis of the current dynamic situation in the field.
Direct-to-consumer genome data services and their business models
![](https://www.sitra.fi/wp/wp-content/uploads/2013/09/direct_to_consumer_genome_data_services_and_their_business_models_kansi-1.jpg)
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