Direct-to-consumer genome data services and their business models

Writers

Antero Vanhala, Karita Reijonsaari

Published

This review discusses direct-to-consumer services based on genome data, and their business models. The business models presented in the study form a precis of the current dynamic situation in the field.

Publication details

Title

Direct-to-consumer genome data services and their business models

Authors

Antero Vanhala, Karita Reijonsaari

Place of publication

Helsinki

Year of publication

2013

Publisher

Sitra

Outlook

36 s.

ISBN (paperback)

978-951-563-919-6

ISBN (PDF)

978-951-563-869-4

Subject

GENOMICS, DATA SERVICES, BUSINESS MODELS, CONSUMERS, MARKET, GENETIC TESTING, MEDICINE, HEALTH CARE, HEALTH CARE SERVICES, INFORMATION TECHNOLOGY

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