Keeping societies together


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Communal spirit feeds innovative action

The relationship between the individual and society is based on a feeling of community. It keeps societies together. Communal spirit, communities and communal life are necessary prerequisites of human existence and action.

Traditionally, people have regarded their family, relatives, village and tribe as their community. Communal spirit can thus be linked to a place or theme. However, urbanisation has increased anonymity and many city-dwellers have lost their sense of community. Modern tribes are created around common hobbies, ways of thinking or activities in the virtual communities of the internet.

In order to promote sustainability in these communities, we must first understand how they function. As part of a community, we humans function in various roles, all of which affect our decision-making and attitude toward things.

Open decision-making culture

Effective communal decision-making is the greatest challenge faced by communities today. This is particularly true of decisions that have a multitude of effects on environmental, social, cultural and economic capital. One obstacle to effective decision-making is what is known as NIMBY thinking (Not In My Back Yard). Therefore, participation in decision-making should be made easier. This would improve individuals’ opportunities for participation and the operating environment of companies.

Communal decision-making also entails different perspectives. For local residents to see the benefit for them, open interaction is needed right from the preparation stage. If information is available and new things are discussed, they will be accepted more easily.

Models for sharing benefits

Benefit-sharing models can make new things easier to accept. For this reason, it is worthwhile discussing and developing such models. For example, it would be fair to local residents that the community would benefit somehow from a wind farm being constructed in the vicinity. Various models exist for sharing benefits:

More opportunities for participation

Sitra has implemented several projects that seek to increase communal spirit and improve opportunities for participation. Such projects include New village in an urban environment, in which new ways to develop services for children and young people were studied; and Brickstarter, for designing a technological platform for promoting ideas related to the sustainable development of communities. Everyday technological solutions and operating methods, such as social media and mobile applications, help create new kinds of connections between people, government and companies.

Contact us

Pia Mero
Specialist, Foresight and Strategy
Tuula Sjöstedt
Communications and Public Affairs Lead

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