In a world of information overload, it is surely time to emulate the super-forecasters when looking to the future.
The annually published Sitra Trends list provides one interpretation of the direction of global change-related phenomena
Due to the complex and dynamic nature of the world, the linearity and causal connections of large societal changes is difficult (or even impossible) to define in purely objective terms. In reality, change-related phenomena are caused by interactions between numerous things – not individual, subjective trends.
The annually published Sitra Trends list provides one interpretation of the directions of global change-related phenomena – megatrends. Information sources such as international and national statistics, academic studies and consultations, previous trend work, news articles and expert statements were used in the trend work.
Sitra uses the trends list as a strategic tool in its internal activities, but also as the basis for discussion when studying the changes in our operating environment.
The objective of the Sitra Trends list is to create a basis and a tool for conversation that promotes understanding of the visible changes in the world, especially from Finland's perspective.
This year our Trends list focuses on three themes: