Published February 17, 2017

Branding Circularity for Consumer Value

This session discusses brand and marketing value of circular economy and ecolabels as a tool for measuring circular economy on products.

Programme
Tuesday 6 June

13.30 Session opens
Brand and customer value of circular economy
Chief Sustainability Officer Anirban Ghosh, Mahindra Group
Consumer behaviour: A shift is in motion
Founder Oskar Korkman, Alice Labs
What is the business case for circular economy?
Manager Corporate Affairs and Sustainability Annachiara Torciano, Samsung Nordics
Ecolabelling and Benchmarking Circularity
Director General Lea Kauppi, Finnish Environmental Institute
Case: The Nordic Swan Ecolabel and circular economy
Nordic Product Development Manager Karen Dahl Jensen, Nordic Ecolabelling
Discussion on ecolabels by Lea Kauppi, Finnish Environmental Institute and Karen Dahl Jensen, Nordic Ecolabelling
  15.00  Session closes
Session is moderated by Senior Lead Matti Aistrich, Sitra

This session is related to the following Sustainable Development Goals:


Session organised with Nordic Council of Ministers.