Branding Circularity for Consumer Value

Published


This session discusses brand and marketing value of circular economy and ecolabels as a tool for measuring circular economy on products.

Programme
Tuesday 6 June

13.30 Session opens
Brand and customer value of circular economy
Chief Sustainability Officer Anirban Ghosh, Mahindra Group See presentation
Consumer behaviour: A shift is in motion
Founder Oskar Korkman, Alice Labs See presentation
What is the business case for circular economy?
Manager Corporate Affairs and Sustainability Annachiara Torciano, Samsung Nordics See presentation
Ecolabels and Benchmarking Circularity
Director General Lea Kauppi, Finnish Environmental Institute See presentation
Case: The Nordic Swan Ecolabel and circular economy
Nordic Product Development Manager Karen Dahl Jensen, Nordic Ecolabelling See presentation
Discussion on ecolabels by Lea Kauppi, Finnish Environmental Institute and Karen Dahl Jensen, Nordic Ecolabelling
  15.00  Session closes
Session is moderated by Senior Lead Matti Aistrich, Sitra

This session is related to the following Sustainable Development Goals:


Session organised with Nordic Council of Ministers.

Project

WCEF2017

WCEF2017 is a new kind of high level event on the economy, organised by Sitra and its international cooperative partners. It raises the best circular economy solutions in the world.

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