Branding Circularity for Consumer Value
This session discusses brand and marketing value of circular economy and ecolabels as a tool for measuring circular economy on products.
|Brand and customer value of circular economy
Managing Director Erja Hyrsky, Unilever Finland
|Consumer behaviour: A shift is in motion
Founder Oskar Korkman, Alice Labs
|How we have worked to get brand value out of circular economy
Manager Corporate Affairs and Sustainability Annachiara Torciano, Samsung Nordics
|Ecolabels as a tool for measuring circular economy on products.
Case: The Nordic Swan Ecolabel and circular economy
Discussion by Nordic Product Development Manager Karen Dahl Jensen, Nordic Ecolabelling
and Head of Unit Ari Nissinen, Finnish Environmental Institute
|Session is moderated by Senior Lead Matti Aistrich, Sitra|
This session is related to the following Sustainable Development Goals:
Session organised with Nordic Council of Ministers.