Branding Circularity for Consumer Value
This session discusses brand and marketing value of circular economy and ecolabels as a tool for measuring circular economy on products.
Tuesday 6 June
|Brand and customer value of circular economy
Chief Sustainability Officer Anirban Ghosh, Mahindra Group
|Consumer behaviour: A shift is in motion
Founder Oskar Korkman, Alice Labs
|What is the business case for circular economy?
Manager Corporate Affairs and Sustainability Annachiara Torciano, Samsung Nordics
|Ecolabelling and Benchmarking Circularity
Director General Lea Kauppi, Finnish Environmental Institute
|Case: The Nordic Swan Ecolabel and circular economy
Nordic Product Development Manager Karen Dahl Jensen, Nordic Ecolabelling
|Discussion on ecolabels by Lea Kauppi, Finnish Environmental Institute and Karen Dahl Jensen, Nordic Ecolabelling|
|Session is moderated by Senior Lead Matti Aistrich, Sitra|
This session is related to the following Sustainable Development Goals:
Session organised with Nordic Council of Ministers.