Published February 17, 2017

Branding Circularity for Consumer Value

This session discusses brand and marketing value of circular economy and ecolabels as a tool for measuring circular economy on products.

Programme

13.30 Session opens
Brand and customer value of circular economy
Managing Director Erja Hyrsky, Unilever Finland
Consumer behaviour: A shift is in motion
Founder Oskar Korkman, Alice Labs
How we have worked to get brand value out of circular economy
Manager Corporate Affairs and Sustainability Annachiara Torciano, Samsung Nordics
Ecolabels as a tool for measuring circular economy on products.
Case: The Nordic Swan Ecolabel and circular economy
Discussion by Nordic Product Development Manager Karen Dahl Jensen, Nordic Ecolabelling
and Head of Unit Ari Nissinen, Finnish Environmental Institute
15.00 Session closes
 Session is moderated by Senior Lead Matti Aistrich, Sitra

This session is related to the following Sustainable Development Goals:


Session organised with Nordic Council of Ministers.