Kuva: Laura Ojala/Frantic ja Topias Dean/Sitra

Published November 8, 2019

Digiprofile test – correct answers to questions and profiles

On this page you find all profile alternatives for Sitra's Digiprofile test. You can also view the correct answers for test questions that measure your data economy awareness.

Correct answers

The correct answer/answers of the knowledge-based questions of the Digiprofile test are marked in bold.

True or False? Service providers build a profile of you based on your digital behaviour.

  • True
  • False

True or False? Your profiles created by digital service providers are part of your personal data and therefore fall under the GDPR rights.

  • True 
  • False

Do you think that the use of the incognito or private browsing mode protects you from having your web browsing tracked?

  • Yes
  • No

Cookies are used extensively on the internet. Which of the following statements are correct? Choose one or more option.

  • When I accept a cookie for one service, only that service can track my data
  • When I shop online the contents of my shopping cart are stored in a cookie
  • Blocking cookies is the most effective way I can prevent the tracking of my data, but then I will not be able to use some websites.

True or False? Many online advertisements you see may be personalised by using information from your web browsing history or some other personal information.

  • True
  • False

True or False? A user’s technical information, among other information gathered from the user, may affect the pricing of a product or service.

  • True
  • False


1. Undecided

“I’m not sure how I feel or what to do to protect my data online. I need some tips, please!“

Image: Monkey looking stunned

2. Carefree

“Quite frankly, I don’t care too much. I just like to use the services”
Image: Puppy chasing a butterfly

3. Confident

“I believe that the services have my interests in mind, and use my data ethically and follow the rules”
Image: Gorilla walking along

4. Suspicious

“I do not trust that my own actions matter. Big companies do what they want”
Image: Fox with a white flag

5. Trustful data pro

“I know that, ultimately, online services have my best interests in mind”
Image: Cheetah on a trapeze

6. Conspiracy theorist

“I am going to keep wearing my tinfoil hat so that search engines cannot read my thoughts”
Image: Mouse with an umbrella

7. Comfort-loving

“I wish I knew more…”
Image: Panda floating on water

8. Naive

“I’ve heard rumours, but I don’t know; I think everything will be OK anyway”
Image: Little chicken in a shell

9. Doubtful data pro

“I do not trust online services – I know I should not. So, go ahead – I have my VPN ready and I am not afraid to use it.”
Image: An owl

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