With our IHAN® project, we lay the foundation for a fair data economy, in which successful digital services are based on trust and create value for everyone. Join us!

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Fair data sharing under shared rules creates a new competitive advantage. We help pioneering companies develop their business operations with the aid of data, make those operations sustainable and create new products and services that comply with the principles of the fair data economy.


We’re piloting new concepts that utilise personal data with pioneering companies that trancend the borders of business, industry and states.


The use of digital services constantly generates data that companies use for their benefit. The use of data must be fair and transparent. People must be able to trust digital services. Together, we will create rules that are fair for all.


The IHAN® blueprint includes the descriptions of the principles and components of IHAN’s functional architecture as well as guidelines for building fair data economy services with the aid of existing technology. Our technical community will continue to develop the document.


A fair digital transition is Europe’s most important facilitator of sustainable growth and competitiveness. Finland and the EU can act as trailblazers of the data economy. Decision-makers can start taking the steps towards a fair data economy here!


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What is it about?

Sitra’s IHAN project builds a European data economy model, having taken its first steps in Finland.

The set of values on which a fair data economy is based combines a human-centric approach, trust, a new sense of community and the principles of sustainable growth. The aim is a human-driven European data market, where companies that use data responsibly and open-mindedly succeed with smart services.

The fair data economy will benefit everyone. Data will be shared more freely between different parties. Trust in service providers will encourage individuals to share their data when the sharing is based on their consent. People will obtain access to more targeted services that improve their well-being and daily lives. Companies of all sizes will achieve growth through innovation and well-being will increase.

The IHAN project entity is a continuation to our earlier projects that accelerated the use of online services: the service channel facilitates the transfer of data between systems in Finland and the system’s home country, Estonia. Findata, the Data Permit Authority in the social welfare and healthcare sector, grants permits for the secondary use of data, improves information security and promotes people’s data protection. The foundation for Findata’s operating model was laid by the Isaacus project, in which we promoted the secondary use of social and health data for research purposes, among other things. In the future, an individual’s data will be an important component as we move towards individual-driven healthcare and well-being services.

What are we doing?

We write reports and studies to provide information to support Finnish and EU-level decision-making. Reports and studies help us increase our target groups’ data economy awareness.

In this way, we create shared rules and tools for more responsible and sustainable digital services.

We engage companies in building the fair data economy. In the IHAN business programme, we help SMEs reform their business operations with the aid of data. In the Making data part of CSR workshop series, Sitra, FIBS and a number of pioneering companies are co-operating to identify and implement the best practices for sustainable data use from the perspective of corporate social responsibility.

We provide people with tools that they can use to influence the use of their data online.

Read the latest news.

Who is involved?

A fair data economy is built through international co-operation with different stakeholders.

Where are we now?

Work in this focus area started in April 2018 and will end in 2021.

How can I get involved?

Contact us by sending an email to ihan@sitra.fi.

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