For three years, we at Sitra, with our partners and expert networks, have been building a new alternative to the data economy in a project called IHAN® – the human-driven data economy. With the current data economy broken, we wanted to create an alternative that is fair for all stakeholders – individuals, businesses and society as a whole – and that is based on sustainability and European values.
The day will start with journalist, author and speaker on all things digital Andreas Ekström calling on us to resist black-and-white thinking in his new keynote speech “The Power of AND”.
Following Andreas, we will explain our three-year journey as champions of fairer data business practices and data economy regulation as well as discuss data sovereignty and the role of individuals as active and valuable participants. Milestones, results, lessons learned and tools created during the project will all be showcased throughout the afternoon.
Yes, the data economy is broken and needs to be fixed. In conclusion and as a testament to project IHAN®’s social importance, we will unveil Sitra’s new theme “The Fair Data Economy”.