Dawn of the fair data economy

Dawn of the fair data economy

The data economy is broken. We want to fix it. With you.

For three years, we at Sitra, with our partners and expert networks, have been building a new alternative to the data economy in a project called IHAN® – the human-driven data economy. With the current data economy broken, we wanted to create an alternative that is fair for all stakeholders – individuals, businesses and society as a whole – and that is based on sustainability and European values.

The day will start with journalist, author and speaker on all things digital Andreas Ekström calling on us to resist black-and-white thinking in his new keynote speech “The Power of AND”.

Following Andreas, we will explain our three-year journey as champions of fairer data business practices and data economy regulation as well as discuss data sovereignty and the role of individuals as active and valuable participants. Milestones, results, lessons learned and tools created during the project will all be showcased throughout the afternoon.

Yes, the data economy is broken and needs to be fixed. In conclusion and as a testament to project IHAN®’s social importance, we will unveil Sitra’s new theme “The Fair Data Economy”.

Is it possible to visualise data economy, warts and all? Well, call in the professionals and yes, it is! Raquel Benmergui captured the day with her beautiful illustration on the dawn of the fair data economy and the journey towards a better future for us all.

Programme Part 1: The Making of a Fair Data Economy

13:00–15:00 EEST (12:00–14:00 CEST)

Ella Kanninen, Moderator, Journalist

Opening words

Jyrki Katainen, President, The Finnish Innovation Fund Sitra

Keynote: The power of AND

Andreas Ekström, Journalist, Author

The Key to Fair Data Economy is in Collaboration

Jaana Sinipuro, Project Director, IHAN Human-driven data economy, Sitra

Panel discussion: Money is the Currency of Transaction – Trust is the Currency of Interaction

Ella Kanninen, Moderator
Pekka Ala-Pietilä, Chairman of the Board, Huhtamäki Oyj
Risto Siilasmaa, Founder and Chairman, F-Secure Corporation
Jaana Sinipuro, Project Director, IHAN – Human-driven data economy, Sitra
Peter Vesterbacka, Entrepreneur, Founder FinEst Bay Area and Slush

Keynote presentation: Same Game, New Rules: Thinking Differently about Power and Data

Mark Surman, Executive Director, Board Member, Mozilla Foundation

The Dawn of the Fair Data Economy

Antti Kivelä, Director, Capacity for Renewal, Sitra
Kristo Lehtonen, Director, Fair Data Economy, Sitra

Programme part 1 ends

Programme Part 2: Presentation of Evidence

15:15–17:00 EEST (14:15–16:00 CEST)
The Dawn of the Fair Data Economy

Tiina Härkönen, Moderator, Leading Specialist, Sitra

Parallel sessions
Data Sovereignty: Challenge of the Digital Decade

Heli Parikka, Specialist, Sitra


  • Maria Rautavirta, Director of Data business unit, Ministry of Transport and Communications
  • Mariane ter Veen, Director, Innopay
  • Olivier Dion, CEO, Founder, Onecup
  • Teemu Ropponen, General Manager, MyData Global
  • Laura Halenius, Leading Specialist, Sitra
Trust-based Data Sharing Ecosystems as Value Multiplier

Jyrki Suokas, Senior Lead, Sitra


  • Kim Hurtta, Senior Director, Gartner Consulting
  • Marko Turpeinen, CEO 1001 Lakes, Professor at Aalto University, Godfather of MyData thinking
  • Matti Härkönen, CEO, Innovestor Ignite
Parallel sessions
People as Proactive Stakeholders in the Data Economy

Tiina Härkönen, Leading Specialist, Sitra


  • Riitta Vänskä, Specialist, Sitra
  • Jasmina Byrne, Chief of Policy, Office of Global Insight and Policy, UNICEF
  • Päivi Leppänen, Project Coordinator, Digital Skills, The Finnish National Agency for Education
  • Veera Heinonen, Director, Democracy and engagement, Sitra
The Fair Data Economy in Practice, Technology as an Enabler

Juhani Luoma-Kyyny, Senior Lead, Sitra


  • Marie-José Hoefmans, Cofounder, Chief Essential Officer, Schluss
  • Črt Ahlin, Project Management, Data analysis, DataFund
  • Janne Jäälinoja, Head of Digital Services, Business Finland
Event ends
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Ilkka Räsänen

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