Jyri works as a Project Director in Sitra’s Competitiveness through Data project, which creates new operating models for sharing and using data in innovation ecosystems.
Jyri has worked at Sitra as a Business Director and Senior Lead since 2009. A professional in sustainable business, Jyri has extensive experience in business development, marketing communication, financing and accelerating the growth and internationalisation of companies. Working with international partners, he has implemented a number of business programmes and strategies relating to cleantech, the bioeconomy and the circular economy.
Before joining Sitra, he was the CEO of an advertising agency. He has also held several positions at the Ministry of Trade and Industry and in European networks, focusing particularly on working with SMEs in various business and innovation ecosystems.
In his free time, Jyri spends time with friends and family and enjoys the Finnish summers in Turku archipelago. Jyri believes that companies play a significant role in building a sustainable future.