Senior Lead, Circular Economy,
Jyri is coaching companies and organisations in Finland and all over the world to face the transition to a circular economy. Currently, he is leading a circular business programme with technology industries, to help industries and companies turn inefficiencies in their current linear value chains into business value with circular business models, based on the Circular Economy Playbook.
Jyri has over twenty years’ experience in business development, marketing and financing as well as accelerating company growth and internationalisation. He has a deep knowledge and understanding on sustainable businesses, internationalisation and innovation networks. In recent years, Jyri has been working with different industries and organisations to identify the potential and benefits to sustainable growth and improve the performance of companies through digital solutions and customer driven business models.
Prior to joining Sitra in 2009 as a Business Director, he has held the position of CEO in a marketing and advertising agency for eight years. He has held various positions in the Ministry of Economic Affairs and Employment of Finland and in European networks, focusing on working with SME’s and different business ecosystems.