Published May 25, 2018

SHIFT

What should I say to someone to convince them to install solar panels in their home? How can I persuade someone to consider vegetarian food? What are the challenges in getting someone to buy fewer clothes?

Everyday sustainable practices can be easy, simple activities. Even seemingly small changes are effective, especially when shared by many people.

Innovative solutions require appropriate ways of marketing them to consumers. It is imperative to find the right arguments, those that will resonate with the consumer and address concerns they may have.

This report and the accompanying workbook provide the practitioner with the right tools for this job. The report presents an extensive review of scientific work on sustainable consumption, including analysis of nearly 400 different publications. A practical tool, the SHIFT framework (SHIFT – Sustainable behaviour workbook) is created based on this analysis for the use of marketers.

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Leading Specialist, Business development, Sitra

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Publication details

Title

SHIFT

Subtitle

A review and framework for encouraging ecologically sustainable consumer behaviour

Authors

Katherine White & Rishad Habib

Place of publication

Helsinki

Year of publication

2018

Publisher

Erweko

Outlook

80 p.

ISBN (paperback)

978-952-347-043-9

ISBN (PDF)

978-952-347-044-6

ISSN (paperback)

1796-7104

ISSN (PDF)

1796-7112

Subject

consumer behaviour, sustainable consumption, motivation, psychology, social norms, behavioural change

Series

Sitra studies

Publication number

132

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