The way we live, travel and eat and what we buy has a significant impact on the environment. To make sustainable everyday life easier we need more attractive products and services.


What's up?


We promote the change towards a more sustainable life by inspiring Finns to make sustainable choices in their everyday life and by helping organisations, communities / local authorities and businesses discover viable ways to drive the transition to sustainable lifestyles. Our goal is a good life lived within the earth’s carrying capacity . By 2030 our average carbon footprint should be significantly lower to limit global warming to 1.5 degrees.

Up to 68 per cent of Finland’s total greenhouse gas emissions can be traced back to the choices we, ordinary people, make every day. How we choose to live and move around and what we eat and buy is the key to reducing the emissions we are responsible for. We are all part of the solution.

What are we doing?

Since 2017, we have encouraged Finns to live good and more sustainable lives. We have conducted surveys to establish the sustainability of the Finnish way of life and how we feel about climate change. We have collated information on the environmental impact of our daily life choices and made this easily available.

Sitra’s lifestyle test has already been taken almost a million times, and thousands of Finns have prepared a personal plan to reduce their carbon footprint. These services will help us all encourage people close to us make more sustainable choices. More sustainable everyday life should never be difficult; it should be a good life that is inspiring and desirable.

We have helped small and large companies develop their sustainable consumer business and tap into the latest trends in consumer behaviour while assisting them in finding each other in order to launch new kinds of co-operation. Our Smart Everyday Living initiatives have produced products and services that mitigate the environmental burden of everyday life in Finland and globally while answering consumer needs.

We have worked with many different types of grass-roots organisations and NGOs to mainstream sustainable everyday choices. By incorporating their choices and actions into daily life, active communities can create a new norm and can engage with others to help them do the same through various initiatives, such as the Globe League.

Where are we now?

We Finns have learned to better understand the connection between our lifestyles and sustainability, and this shows in the choices we make. According to the climate barometer, as many as 41 per cent of us are making more sustainable choices than before to contribute to the climate change efforts. Globally, the situation is not quite as promising and, therefore, many countries are interested in what Finland has done to achieve this.

We are currently scaling up practices and tools that have been developed and tested in Finland for international application. The first pilot countries have already started work, and together we will be building a community that promotes sustainable everyday living on a global scale. Read the latest in the News section.

Who is involved?

We wish to inspire people around the world to join us on a journey to sustainable lifestyles together with organisations, social movements, companies, public organisations and individual visionaries. Together we can all succeed!



Want to join us? Give us a call!

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