A circular economy

In a world facing biodiversity loss, the climate crisis, shrinking resources and tighter access to critical minerals, growth can no longer rely on wasteful consumption. We need smarter economic models that transform consumption and drive new job creation.

Traditional strategies no longer suffice. We must lead the shift to a fair and competitive circular economy—built on durable and repairable products, and on sharing, renting and recycling. Digitalisation and artificial intelligence enable smarter design, better material tracking and circular business models that reduce reliance on virgin raw materials while creating new skills and jobs across sectors.

Global changes demand urgent economic reform, and Finland can lead by example.

We operate through the EU Circular Economy Resource Centre (EU CERC) and the World Circular Economy Forum (WCEF), advancing circularity and convening partners in Europe and worldwide behind the transition.

We accelerate the shift to a fair, competitive and resilient circular economy by providing insights, tools and solutions for change. We develop practical tools for businesses, support countries in building national circular economy road maps, and track global progress to highlight what works. Our work also showcases recognised best practices in business and policy, and promotes digital and AI-driven solutions that enable smarter design, material tracking and reduced reliance on critical raw materials.