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Transformation to Circular Business Models


Circular economy pushes businesses to rethink the ways they create value. This workshop session aims to discuss how circular business models can be promoted.

Tuesday 6 June

11.00 Session opens
Martela – a Nordic circular business model story
CEO Matti Rantaniemi, Martela See presentation
Tarkett – a European circular business model story
Public Affairs Director Myriam Tryjefaczka,  Tarkett
IBM – a Global circular business model story
Circular Economy Lead Jad Oseyran, IBM See presentation
What are the key next steps for transforming linear business models to circular business models?
Director in EH&S and Sustainabilty Lorraine Francourt, Dow, Director Kevin Moss, World Resources Institute, Professor Ester van der Voet, Leyden University
12.30 Session closes
Moderated by Managing Director Bas de Leeuw, WRF


This session is related to the following Sustainable Development Goals:



WCEF2017 is a new kind of high level event on the economy, organised by Sitra and its international cooperative partners. It raises the best circular economy solutions in the world.



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