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The sustainable use of data – the European competitive advantage

The sustainable use of data – the European competitive advantage

The European Commission and Sitra have the pleasure to invite you to discuss the sustainable and fair use of data. The event is for anyone interested in the way data is used for commercial and other purposes in the data economy.

Illustration: Topias Dean
  • February 4, 2021 at 10:00 am - 12:30 pm
  • Online 10:00 am CET / 11:00 am EET

How to boost business with the fair use of data

The EU has compiled an ambitious Data strategy for Europe, with the goal of taking full advantage of data-driven innovation while placing the interests of individuals first in accordance with the European values, rules and fundamental rights. The data strategy provides basic principles on how to develop a human-centric data economy, yet the actual tools for bringing the principles into life are missing.

The event will provide views on how data should be a new dimension for corporate social responsibility, the effort it takes, and the effect it might have on different stakeholders. We welcome decision makers and representatives of businesses, academia and NGO’s to discuss European joint actions in building a sustainable and fair data economy.

The event will explore how sustainable use of data could be a differentiator and a competitive advantage for European companies. We will present examples and good practices for companies and consumers to help navigate in the rapidly evolving data economy. The audience is encouraged to discuss the proposals and the tools presented.

Kind regards,

Jaana Sinipuro
Project Director
The Finnish Innovation Fund Sitra
Crispin Waymouth
Deputy Head of Unit, DG Grow
European Commission

Presentations:

Jaana Sinipuro, Project Director, Sitra

Federico Milani, Deputy Head of Unit in DG CNECT responsible for the Data Strategy

Miapetra Kumpula-Natri, Member of the European Parliament

Mikael Rinnetmäki, Sensotrend

Sameli Mäenpää, OP

Heli Parikka, Specialist, Sitra

Katri Korhonen, Specialist, Sitra

 

 

 

Programme

CET
10:00
Welcome,

Crispin Waymouth, Deputy Head of Unit, European Commission
Jaana Sinipuro, Project Director, Sitra
Tiina Härkönen, Leading Specialist, Sitra, Moderator

 

10:10
Human-centricity in the Data strategy and European competitiveness – implementation and business effects

Miapetra Kumpula-Natri, Member of the European Parliament
Ilias Iakovidis, Special Advisor for Societal Challenges, European Commission
Federico Milani, Deputy Head of Unit in DG CNECT responsible for the Data Strategy

 

10:40
Competitive edge from the sustainable use of data – Data as a new dimension for corporate social responsibility

Heli Parikka, Specialist, Sitra

10:50
Using data in a fair manner – business examples from Finland

Mikael Rinnetmäki, Sensotrend

Sameli Mäenpää, Op

11:20
Q&A session
11:30
Break
11:40
Towards the implementation: Maturity model for sustainable and fair use of data for businesses

Katri Korhonen, Specialist, Sitra

11:55
Interactive session: Assessing the maturity model
12:20
Next steps

Crispin Waymouth, Deputy Head of Unit, European Commission
Jaana Sinipuro, Project Director, Sitra

12:30
Event ends

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