Published January 17, 2019

The use of digital services

The survey commissioned by Sitra looked at how people are using digital services and whether data leaks and abuses have eroded people’s trust in services that collect and use data.

Commissioned by Sitra, Kantar TNS Oy conducted the survey in November and December 2018 in Finland, the Netherlands, France and Germany. More than 8,000 respondents took part. Separate reports concerning the Netherlands, France and Germany can be ordered by sending an email to

Load additional material:

  • The use of digital services (raw data) (Excel).
  • The use of digital services (open questions) (Excel)
  • Variable info for statistic use (Excel)
  • Research questions (Excel)

The survey was conducted as part of Sitra’s IHAN® project, which aims to build the foundation for a fair data economy and create international rules and solutions for the fair exchange and use of data.

Publication details


The use of digital services


Total level report


Jaakko Hyry (Kantar TNS)

Place of publication


Year of publication





57 p.


electronic services, online services, service producers, disclosure of information, customer information, personal data, data protection, data privacy, knowledge economy, information leakage, market research

Read more


Have some more.

What's this about?