The circular economy is a complex concept because it addresses economic, environmental and social objectives simultaneously, and requires development at different levels across sectors and timescales. To become mainstream, new measuring approaches are needed to ascertain whether we are moving in the right direction. This will draw heavily on innovative data sources that provide an insight into the day-to-day behaviour of all societal stakeholders, especially consumers.
|Dialogue on two perspectives of the circular economy – Data meets metrics
Hans Bruyninckx, Executive Director, European Environment Agency
Jaana Sinipuro, Project Director, Sitra
|Societal level: Challenges for measuring the circular economy – why the current approaches are not enough
Arturo de la Fuente, Deputy Head of Unit, European Commission, Eurostat See the presentation
|Sectoral level: Circular metrics in action in the energy sector – case Enel
Luca Meini, Head of Circular Economy and Environmental Strategies, Enel See the presentation
|Consumer level: Can data change consumer behaviour and bring us closer to a circular economy?
Amanda Rejström, Co-Founder and CEO, Spark sustainability See the presentation
|Metrics to calculate circularity and guide action
Jelmer Hoogzaad, Founder, Shifting Paradigms See the presentation
|Measuring and steering towards a fully circular economy in the Netherlands in 2050
Stientje van Veldhoven, Minister for the Environment, The Netherlands See the presentation
Marleena Ahonen, Project coordinator, Sitra
European Environment Agency, Sitra
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