Estimated reading time 2 min

Circularity metrics and the fair use of data

Tuesday 4 June at 11.00-12.30


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The circular economy is a complex concept because it addresses economic, environmental and social objectives simultaneously, and requires development at different levels across sectors and timescales. To become mainstream, new measuring approaches are needed to ascertain whether we are moving in the right direction. This will draw heavily on innovative data sources that provide an insight into the day-to-day behaviour of all societal stakeholders, especially consumers.

11.00 Opening words
Dialogue on two perspectives of the circular economy – Data meets metrics​
Hans Bruyninckx, Executive Director, European Environment Agency​
Jaana Sinipuro, Project Director, Sitra
Societal level: Challenges for measuring the circular economy – why the current approaches are not enough ​
Arturo de la Fuente, Deputy Head of Unit, European Commission, Eurostat See the presentation
Sectoral level: Circular metrics in action in the energy sector – case Enel​
Luca Meini, Head of Circular Economy and Environmental Strategies, Enel See the presentation
Consumer level: Can data change consumer behaviour and bring us closer to a circular economy?​
Amanda Rejström, Co-Founder and CEO, Spark sustainability See the presentation
Metrics to calculate circularity and guide action​
Jelmer Hoogzaad, Founder, Shifting Paradigms See the presentation
Measuring and steering towards a fully circular economy in the Netherlands in 2050​
Stientje van Veldhoven, Minister for the Environment, The Netherlands​ See the presentation
12.30 Closing remarks


Marleena Ahonen, Project coordinator, Sitra


European Environment Agency, Sitra

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