The Finnish health sector growth and competitiveness vision 2030


Petri Lehto

Senior Lead, Health Through Data

Saara Malkamäki

Specialist, Well-being solutions



In recent years, steps have been taken in Europe towards improving the utilisation of data and establishing common rules for the data economy. In addition to technological developments, the driving force behind this has been the European data strategy published in 2020, which has also identified key measures on health, such as legislation for a European Health Data Space.

European developments are combined with work in individual EU Member States. Finland has been among the first countries to put health data to practical use. We now have the opportunity to assess the benefits of data for the development of our healthcare, taking into account both the national starting points and European developments. The vision for the Finnish health sector described in this publication was prepared by Sitra together with health sector stakeholders. The vision can also serve as a model for other countries that are assessing the benefits of data in healthcare and want to maximise the benefits of the European data economy.

The Finnish healthcare system is currently undergoing its biggest ever reform. Following a long period of preparation and various stages, the reform process was completed when the new wellbeing services counties started their work at the beginning of 2023. The reform centralised social welfare and healthcare services, previously the responsibility of nearly 200 municipal authorities, into 21 wellbeing services counties. The previously fragmented administrative structure of healthcare was unified, and primary care and specialised care were integrated. At the same time, the process of merging social welfare services and health services began. This is the start of a highly ambitious endeavour that can transform social welfare and healthcare services to better meet people’s individual needs and contain costs.

Healthcare reform cannot succeed without an open-minded approach to new technologies and data. They are the only way to ensure that the human resources required for healthcare are sufficient, to develop more personalised services and to maintain sound financial management. Fortunately, Finland is in a surprisingly favourable situation in this respect, as we have achieved significant progress in the digitalisation of healthcare over the years, while developing new capabilities to use health data. We therefore have the tools to carry out the necessary reforms in a way that we can credibly expect to deliver the solutions we need.

Finland is not alone in its reform efforts. The cost pressures of an ageing population must also be addressed in other countries. Ideally, being a pioneer in this area can provide Finland with significant advantages: we will be among the first to learn how to solve the challenges, which will increase our expertise and our ability to benefit from the reform. The development of healthcare requires a strong private sector contribution, which can strengthen the position of our companies in international markets and increase research and industrial investment in Finland.

For the benefits to materialise, we need a firm strategic approach to development. The Health Sector Growth Strategy for Research and Innovation Activities provides us with a tool to do this. Created in 2014, the strategy has been implemented over several terms of government and has delivered a wide range of reforms to boost research and innovation in the sector.

Nevertheless, the strategy needs to be updated to reflect our changing environment. The first step is to create a future-oriented vision. To take advantage of the opportunities, we need to have a vision of the future of the health sector that we can aspire to and that will guide our development.

8 June 2023

Markus Kalliola
Project Director, Health Data 2030, Sitra


Healthcare worldwide currently faces both threats and opportunities. Digitalisation, new technologies and health data point to a bright future for the development of treatment. Future healthcare will be able to address, in a personalised and preventive way, diseases that we previously considered beyond hope. At the same time, we see the cost of treatment rising to levels that society cannot afford.

The threats to healthcare can preclude us from looking to the opportunities that lie ahead. In the Finnish debate the emphasis is on threats rather than opportunities. Many countries have created national strategies purposefully focused on creating the prerequisites for seizing opportunities, especially to benefit economically from new developments. Finland started to do this with the Health Sector Growth Strategy for Research and Innovation Activities in 2014. Three governments have included the realisation of the strategy in their programmes.

The health sector growth strategy was aimed above all at improving the cohesion and co-ordination of activities in the health sector, bringing them under one plan to guide common action. But the operating environment has since changed significantly. The creation of the well-being services counties and the rise of the importance of health data create a very different framework for measures to promote the growth of the sector.

The health sector growth and competitiveness vision 2030 creates a new vision for the future. It is needed because changes in the operating environment require a longer perspective in terms of what is needed for the future than a single term of government. A significant number of health sector organisations and individuals participated in drawing up the vision in autumn 2022.

The vision builds on Finland’s potential to create practical benefits using digitalised healthcare and health data. According to the vision, by 2030 Finland will have reformed its healthcare as an international trailblazer, ahead of the curve in health data and digitalisation.

Our health services will be both personalised and cost effective. Preventive healthcare will have gained a larger role in healthcare budgeting compared with disease treatment.

Healthcare reform will have created new skills and competences in the sector, which in turn will have significantly boosted growth in exports, investment and the number of companies in the sector. Our leading position in adopting and implementing EU health data initiatives will have benefited both our healthcare sector and our businesses. Finland could provide the most attractive hubs for healthcare research and innovation and be an important partner in collaboration.

The measures needed to realise the vision emphasise the importance of enabling legislation, financial incentives for research, development and innovation, and public-private partnerships. The health sector growth strategy will serve as a tool to achieve this vision.

A shared vision lays the foundation for health sector growth

Healthcare systems worldwide are undergoing a major transformation. The use of new technologies is increasing, providing access to services and treatments that were unimaginable ten years ago. At the same time, ageing populations in developed countries are beginning to put pressure on the cost of and demand for health services. The sustainability crisis in the funding of welfare states is already being felt, not least in Finland.

Technology offers huge opportunities to simultaneously develop healthcare and solve the sustainability crisis. However, its introduction requires investment that ageing societies seem to be unable to afford. On the other hand, technology without reforming practices rarely leads to actual results. The same also applies to reforming practices without exploring the potential offered by new technologies. Reforming social and health care is Finland’s response to these pressures for change. A major issue for the future of healthcare is how we will harness the potential of new technologies and health data in this reform.

Finland is starting the reform process from a good position. Our healthcare is digitalised and we have been a pioneer in developing our capabilities to use health and social data. But our national debate is clouded by pessimism. When we discuss the issue, we tend to present a gloomy vision of a declining Finnish healthcare system, where services cost too much and where it is increasingly difficult for the sector to attract professionals to work.

The health sector vision 2030 lays the foundation for a positive future for healthcare. According to the vision, close inter-sectoral collaboration and justified investments in digital technologies and health data will help us make the most of the reform of our health services. We will be able to provide personalised and high-quality health services and do this within a sustainable economy. Reforming our healthcare will create new solutions, skills and competences for which there will be new export opportunities. They will also attract international health sector stakeholders to collaborate with us and invest in Finland. Resolving healthcare challenges and turning them into economic growth is an opportunity comparable to the ongoing green transition.

The health sector vision 2030 is a two-fold proposition. On the one hand, it defines the future we want for the Finnish health sector, based on identified competitive advantages. On the other, it proposes specific measures to reach this future. The health sector vision 2030 is not a new strategy, but it can serve as a starting point for a new national strategy.

The health sector vision 2030 is based on the Health Sector Growth Strategy for Research and Innovation Activities, prepared in 2014, under which a wide-ranging effort was launched to develop the sector’s operating environment. The main objective of the Growth Strategy was to ensure that the investments made in the health sector over the decades could be used more effectively for economic and healthcare development.

The health and social services reform and the sustainability crisis create a new need to which the strategy can respond. This requires defining a new vision for the future. Through a shared vision, we can create a clear direction for the future of the health sector. This vision will enable us to reform healthcare in a way that supports economic growth. 

Finland in 2030: well-being and growth through reforming healthcare

The health sector vision creates a bold picture of the future we want for the sector. Finland has an excellent starting point from which to achieve it. But this requires determined work to turn our focus from the problems towards opportunities.

Health sector growth and competitiveness vision for 2030

Finland will be a frontrunner in healthcare reform using health and social data

By 2030, Finland will have become recognised as an international pioneer in reforming healthcare through the use of digital technologies and health data. Over the preceding decade, we will have advanced from understanding the value of digitalisation and data to being a successful user of them. Health and social data has enabled the allocation of healthcare resources based on effectiveness.

This will result in a healthcare system that not only produces greater individual health benefits but is also cost-effective when focused on treatment that generates proven health benefits. Turning our attention to the importance of health as a factor creating value rather than a cost factor has contributed to this development. There is a broad consensus in our country that health and welfare impacts should be taken into account in all political decision-making.

Using health data in treatment and care

We will improve people’s health and well-being by making effective use of the potential of new digital technologies and health data. Legislative reforms to promote the interoperability of information systems and the use of health data, will enable the unhindered flow of health and social data within the healthcare system, creating value for patients and healthcare professionals. Health and social data will provide the most comprehensive benefits through the seamless sharing of data collected by registers, the Kanta digital services for the social welfare and healthcare sector and individuals themselves. Healthcare decision-makers at national level, as well as individual healthcare professionals, will be able to make informed decisions based on the data.

Measured by key indicators, the treatment and care received by Finns will have improved and well-being will be considered to have increased. In international comparisons, Finnish healthcare will be rated among the top countries.

Reducing lifestyle diseases through preventive healthcare

The focus will have started to shift towards preventive healthcare instead of medical care. To reduce lifestyle-related illnesses, Finland will boldly decide to realise the so-called 50/50 vision, according to which half of the healthcare budget will be allocated to preventive healthcare and half on medical care.

Preventive services will aim to keep 80% of the population as healthy as possible, outside the need for healthcare, which will allow for the provision of additional support for the 20% who need it the most. This will promote equality and fairness and help healthcare to operate cost-effectively.

The use of health and social data will play a key role in developing preventive healthcare, making it possible to develop digital tools and services that support people in making lifestyle changes and maintaining their mental well-being. Significant progress will be made in preventing chronic diseases. The enabling factors will be AI and the ability to combine well-being data, such as data on nutrition, sleep or exercise, with healthcare data.

Figure 1. According to the 50/50 vision, the share of costs of preventive healthcare will increase.

Expenditure on preventive healthcare will increase and the costs of medical care will decrease by 2030.

Use of genome data in healthcare has become commonplace

Using genome data is common in Finnish healthcare. This makes it possible to treat diseases in a more personalised manner and has also helped to shift the focus of healthcare towards prevention. Based on the national genome database, gene screening helps identify individuals who are, for example, genetically at a high risk of developing breast cancer. In pharmacotherapy, genome data is used to individually identify whether a particular medicine would be effective or ineffective.

Finland is a leading country in genome research. Our position is based on research expertise and the courage to launch large-scale international research projects, such as FinnGen. Practically all pharmaceutical companies operating globally participate in projects implemented in collaboration between the public and private sectors. As a result of such research projects, the genome data of one in two Finns has been stored in our biobanks to advance healthcare and medicine.

The healthcare reimbursement scheme encourages the development of new solutions

Finland has introduced a new kind of healthcare reimbursement scheme that includes digital therapies, proactive screenings, services related to early detection of illnesses and various tools. For example, digital therapy – a digital treatment method based on medical evidence – can be nationally approved. After this, a healthcare professional can prescribe such therapy for treating an illness.

The reimbursement model will make it possible for everyone to receive the same services regardless of where they live, which will help keep Finns healthier and enhance their well-being. The healthcare system can avoid running duplicated competitive tendering processes, which will reduce costs. A unified market and clear ground rules will encourage health sector companies to develop new solutions for treating diseases.

Data and AI experts being trained in healthcare

Data and AI skills have increased among health sector stakeholders. Universities and higher education institutions have created study modules in health sciences that focus on data and AI.

The training of well-being analysts which has started at universities of applied sciences has created a new group of professionals in the healthcare and social welfare sector. Every well-being services county has professionals qualified as well-being analysts.

Close collaboration between private and public sector stakeholders

The health sector will have been reformed through strong collaboration between the public and private sectors. Public-private partnerships have enabled new scientifically studied technologies to be tested in the healthcare system.

The public sector has already introduced practices that facilitate collaboration through reformed public procurement legislation. With its support and contributions from public funding providers, co-creation platforms have been set up in each university hospital, and innovations created with their assistance have been introduced quickly in healthcare. This generates the necessary references for the Finnish companies that have been involved in developing them.

Data ecosystems generate growth and new business

Health sector stakeholders will have moved from traditional value chains towards fair data sharing ecosystems in the health sector, creating value for all parties involved – individuals, organisations and society. Previously, those involved mainly used their own organisation’s internal data or, to complement their own data, external data sources and open data. By 2030, more and more actors will operate in data ecosystems, where ecosystem actors provide seamless information-based services for end customers together.

Data ecosystems are characterised by clear common services, rules, contracts and operating models. This will generate completely new business and growth opportunities for the health sector. Closer collaboration between the public and private sectors than before will also have helped solve some of society’s biggest challenges, such as mental health.

Building services on ethical foundations

Every Finn will be confident that their social and health data is safe and their privacy is protected. Data security and access to data for treatment, preventive services and research and innovation will be implemented simultaneously.

Health sector actors will have constructed services and data-based products on an ethical basis. They will adhere to the six principles of the fair data economy: trust, access, human-centricity, value creation, competence and sharing. This will also boost the competitiveness of Finnish actors.

Finland’s globally renowned innovation-friendly business environment

Finland will have become globally recognised as a testing ground for innovative companies, promoting development and experimentation opportunities. Our success will be rooted in our work on healthcare reform. In this context, we will have learned to test new innovations using health and social data with low thresholds.

The cornerstones of an innovation-friendly operating environment in the health sector have included enabling legislation, close public-private collaboration and public financial incentives for research, development and innovation activities. We actively market our operating environment and expertise to other countries reforming their healthcare systems and companies operating in them.

Strengthened research and innovation activities in the health sector

Finland will have directed part of the increase in government RDI funding to developing the health sector’s operating environment. How the funding is allocated has been specified in collaboration with health sector stakeholders.

The focus has been on repairing the funding base for clinical research and research infrastructures in the field. To increase clinical trials, the scattered resources at university hospitals were brought together into a new national coordination unit. And to increase biobank research, hospital biobanks were merged into a national biobank. The use of health data has been enhanced by ensuring sufficient resources for the Finnish Social and Health Data Permit Authority Findata and by further developing other data access services, such as Fingenious of Finnish public biobanks. The development of research careers will have led to an increase in the number of research scientists.

Finnish companies will thrive in the EU’s internal market for health data

The active participation of Finns in the development of a single EU market for health data in the 2020s will have created special expertise and pioneering activity in Finland.

As a result, Finnish public and private sector stakeholders have become valued partners in the design and realisation of EU-wide and national health data projects. Finnish companies will have been among the first to expand their business to emerging markets, further increasing exports in the sector compared to competitor countries.

A flourishing health sector

The healthcare reform and targeted measures will have led to many positive economic outcomes. By 2030, several international health sector companies will have set up their RDI units in Finland. RDI investments in the health sector amount to EUR 2 billion and studies implemented using real-world data to EUR 100 million. Health technology exports will have reached EUR 10 billion, and the number of health sector start-ups will have tripled.

Figure 2. Opportunities for growth in health sector’s RDI investments and exports.

Health technology exports will grow significantly, from EUR 2.5 billion to EUR 10 billion, and RDI investments in the sector will grow from EUR 0.5 billion to EUR 2 billion by 2030.

Development work will be guided by the Health Sector Growth Strategy for Research and Innovation Activities

Health sector reform work based on new digital technologies and health data will have been implemented through the Health Sector Growth Strategy for Research and Innovation Activities in close collaboration with all health sector stakeholders. The strategy will have been conducted using a revamped steering model, making Finland globally recognised for its agility in reforming its healthcare system.

Ten measures to achieve the vision

The political debate in Finland has been dominated by a focus on the ever-increasing health costs, while attitudes to health as an investment has been left on the sidelines. Achieving the health sector vision 2030 requires a change of attitude: health must be seen as an investment in securing people’s well-being and economic development.

Achieving the vision will require determined development in specific health sector areas and well-targeted supportive investment by society. The preparation of the vision has created the basis for the work on the health sector growth strategy by identifying the following areas of action that will pave the way for attaining a positive future vision. More specific measures and resources need to be identified in the context of the reform strategy itself.

Figure 3. The health sector vision requires a wide range of actions.

The measures required by the vision are divided into four themes: 1. the health sector in national policy, 2. health and wellbeing promotion, 3. international pioneering and marketing, and 4. health ecosystem. This work will require, among other things: regulation supporting innovation, investment, cooperation, active involvement in EU initiatives, a focus on disease prevention, a personalised approach, and the use of health data.

The health sector in national policy

1. Prioritising the importance of value-creation in the health sector rather than seeing it as a burden

The health sector is one of the fastest growing markets in the world. Digitalisation, new technologies, health data and population ageing are driving its growth. Many countries with more developed healthcare are seeking to benefit from the growth and development of the sector, not only by modernising healthcare, but also in terms of economy. This has required a shift of focus away from healthcare as a burden towards the economic opportunities of the sector.

Following the completion of the Health Sector Growth Strategy for Research and Innovation Activities in 2014, Finland began to highlight the growth potential of the health sector. However, as the health and social services reform has taken shape with the launch of the well-being services counties, the debate on healthcare has turned towards the burden it poses instead of the opportunities it presents.

Therefore, to respond to this changing environment, we need a renewed Health Sector Growth Strategy that aims at seizing the growth opportunities in the health sector. We should create a new steering model for the implementation of the strategy that will improve the management of the strategy and bring together not only the central government but also stakeholders, including the well-being services counties and companies, that will play a key role in its successful implementation.

We should resource the implementation of the strategy in line with the identified priorities. Under the Growth Strategy, we should ensure funding for initiatives previously undertaken, such as Findata and other national centres of excellence.

2. Creating a regulatory environment that boosts innovation, with the guiding idea of acting as an enabler of development

Finland has been a pioneer in defining the legal basis for the use of health data in particular, but practices are not yet fully operational. We need to continuously evaluate legislation concerning research and innovation activities in the health sector in terms of their enabling role in order to avoid rigidity, overly strict interpretation, variability in implementation at the local level and differences with international practices.

Using legislation that enables the use of health and social data we need to give Finland a competitive advantage in research and innovation activities for developing healthcare. We should establish new national approaches to support this objective, the primary purpose of which is to enable the use of health data. We should assess the potential for incorporating different research legislation concerning the health sector into a single act on research. We should create a new national model to harmonise the interpretation of research legislation in the sector.

Health sector ecosystem

3. Strengthening incentives for research, development and innovation (RDI)

The health sector ecosystem combines a wide variety of stakeholders: universities, start-ups, healthcare system operators, including hospitals and well-being services counties, and private and public actors. A well-functioning ecosystem means that the system’s capacity to renew itself strengthens and is better equipped to respond to complex challenges. Healthcare in Finland is largely based on the capacity of the public sector, which is why the resourcing of public sector actors is particularly important for the sector’s ecosystem.

We should strengthen the health sector ecosystem by increasing incentives for health research and innovation as part of the state’s multiannual RDI funding programme. As part of this, we should ensure the funding base for research infrastructures for clinical research and the use of health data, such as biobanks. We should develop incentives for choosing a career in research. RDI funding should be allocated to the sector based on the choices made in the implementation of the Health Sector Growth Strategy.

4. Increasing partnerships and collaboration between well-being services counties and the private sector

It is essential for the development of the health sector that public-private sector collaboration functions properly. Through collaboration, the stakeholders strengthen and complement each other’s expertise and resources. New collaborative models have been developed, but not as extensively as the Health Sector Growth Strategy considered necessary. It is appropriate to introduce new models now while the well-being services counties are being established.

We should establish broader collaboration platforms, for example in the context of hospital environments, to develop and deploy health technology innovations and create references for start-ups. We should reform legislation on innovative public procurement and related practices to facilitate and expand public-private collaboration.

Promoting health and well-being

5. Prioritising health promotion and disease prevention in well-being services counties

Health and social data provide an important opportunity to develop preventive healthcare. By using data and combining different data sources, we can develop apps, devices and services to support lifestyle disease prevention.

To develop preventive healthcare, the well-being services counties will combine the health and well-being data recorded by citizens themselves with public health data. This will help underpin disease prevention services and incentive models and health promotion campaigns. The guiding principle is the 80/20 approach, whereby 80% of population is considered healthy, so that treatment and care can be offered to the 20% most in need.

To achieve this, we should continue developing digital tools and services to support people in making lifestyle changes, combining register and system information data with data collected by individuals themselves. We should increase the data and AI skills of health sector stakeholders and increase curricula focused on data skills in health sciences.

6. Enabling individuals to take an active role and building services in a human-centred manner

The development of services need to be based on people’s genuine needs and life situations. A human-centred approach also requires respect for the rights of individuals.

We should enable individuals to play an active role in the use of the health information that concerns them. We should develop health data ecosystems around people’s life events, with fairness rules. We should ensure that people’s social and health data is secure and their privacy is protected. The health outcomes reported by patients in connection with their treatment should be linked with other health data to provide a more holistic picture of an individual’s health in healthcare.

7. Harnessing the full potential of health data

Health data and its use, together with digital technologies, have a key role in successfully reforming healthcare. Finland is well placed to do this, both in healthcare and in the research and innovation that underpins its development. However, measures are needed to maximise the full potential of data.

We should utilise health and social data for healthcare innovation, for example in combination with existing digital technologies, new data analysis methods, such as AI and machine learning, or new biotechnologies. We should do this by ensuring that legislation enables data to be shared in a transparent way, based on consent or legislation, and by making it possible to combine health and social data between different data sources.

We should be proactive in adapting the changes in international regulation to the national legislation and recognise the possibilities of harmonised international standards to avoid the creation of local data silos.

We should build new, more flexible solutions for healthcare and social welfare to enable the use of health and social data and to deliver client-oriented services. We should support the expansion of the supplier- and technology-independent openEHR data model, which enables the interoperability between apps from different system suppliers. This would bring agility to system development, open interfaces and data sharing. OpenEHR would also allow actors to manage client pathways across organisational boundaries.

Using OMOP harmonisation, developed for research purposes, will enable a secure, disaggregated analysis of Finnish health and social data without the need to combine patient-specific data. This overcome delays and bottlenecks related to data protection and legislation.

We should channel public funding to promote the use of health data in research and innovation. When allocating funding, we should take account of the development of the EU Health Data Space so that Finnish companies and researchers would have the opportunity to benefit from it as frontrunners.

We should integrate research results on the use of health data into healthcare development. For example, the FinnGen research project has provided Finland with carefully analysed genome and health data from biobank samples from half a million Finns. This enables national and international research. The data repository could also be used to establish a national genome reference database, which would provide an opportunity to use genetic data in treatment and preventive healthcare.

International pioneering and marketing

8. Marketing Finland as a driver of health sector innovation

Finland is in an excellent position to capitalise in the ongoing digital transformation of healthcare in terms of exports, foreign direct investment and international collaboration in developing healthcare. However, this requires the marketing of our expertise, just as some of our competitor countries have been doing for years.

We should identify and exploit the areas of expertise where Finland is a pioneer, such as genetic research and predictive biomarkers, or where Finland has strengths, such as the use of personal data (My data) and AI. We should increase Finland’s visibility and attract foreign interest through effective advocacy, international marketing and communications. Such measures should be based on collaboration between stakeholders, a communications strategy, resources, skills and capacities.

We should validate domestic apps, devices and services in the wider market to increase their credibility from the perspective of capital investors.

9. Maintaining Finland’s leading international position in health data initiatives

In recent years, by making determined efforts, Finland has established itself in a leading international position in the use of health and social data. This has been made possible by the Act on Secondary Use of Health and Social Data and the new Social and Health Data Permit Authority Findata.

International advocacy has been expanded through the legislative project related to the European Health Data Space and the Finnish-led collaborative project Towards European Health Data Space. Thanks to this advocacy work, the EU model for the use of health data is similar to the Finnish model.

To maintain our leading position, we should define the next Finnish goals and actions extending to 2030 concerning the opening of the EU’s health data market and the advances in the digitalisation of healthcare. We should ensure that Finland maintains its leading position in EU initiatives even though individual projects may only have a fixed term. We need to establish a national network operator for digital healthcare to enhance Finnish participation in international healthcare collaboration.

10. Attracting international investments in the use of health data to Finland

Finland can use its expertise in digital solutions and rich health data repositories to attract international investment.

Access to health data through Findata, biobanks and other data sources is a major value proposition for companies and researchers, making Finland a particularly attractive target for international investment.

Findata is one of the most innovative international initiatives in health data brokerage services, which has made Finland one of the leading European countries in the field of the secondary use of health data. Using AI to combine and analyse data to manage diseases, on the other hand, offers huge opportunities for the private sector and research.

To increase international investment, we should ensure that Findata, biobanks and other data sources will be resourced to further develop their capabilities and strengthen the value proposition of the using of health data by removing any identified obstacles. We should ensure the long-term availability of significant health data-based research materials by further developing our legislation.

We should establish a national clinical trials coordination unit to strengthen collaboration and capabilities, especially among university hospitals, in conducting clinical trials and international marketing. Increasing the number of clinical trials would lead to a significant increase in investment in Finland and promote faster adoption of the latest treatments.

The health and well-being of Simo and his loved ones in 2030

What will Simo’s experience of healthcare and health maintenance be in 2030? How will he interact with the healthcare system in 2030? How will new technologies and health data be used in healthcare and will this be reflected in Simo’s daily life by improved health services? And will reforms in health services be translated in economic terms, in the form of increased exports by the sector and research collaboration and investment in Finland?

The following stories of Simo and his loved ones describe how healthcare could develop if we adopted the vision 2030, reformed the health sector’s growth strategy in line with the vision and effectively implemented the strategy.


Data ecosystem
Multiple data networks can form a data ecosystem, “a network of networks”, in which the members collaborate to share and use data and boost innovation and new businesses.

Data space
A set of mutually agreed principles and rules for sharing and exchanging data within or between different sectors. Data spaces that promote the sharing and use of data are being developed in sectors such as transport, health, energy and agriculture. They are also intended for building interoperability between different sectors.

Digital therapy
Digital evidence-based treatment for illnesses and syndromes. It is offered directly to patients to support their treatment and rehabilitation. Digital therapies can be used as an independent treatment for conditions such as depression or combined with medication, for instance in the treatment of cancer.

Fair data economy
The sector of the economy that focuses on creating services and data-based products in an ethical manner. Fairness means that the rights of individuals are protected and the needs of all stakeholders are taken into account in a data economy.

Health literacy
A person’s ability to find, understand, use and evaluate health-related data. Health literacy describes such things as how easy or difficult it is for a person to use health-related data from different sources to look after their own health and find the right health services, or to understand instructions given by healthcare professionals.

OMOP Common Data Model
OMOP (Observational Medical Outcomes Partnership) is a data model developed for research purposes, where the data is expressed using a common vocabulary based on international code lists and the relationships between datasets are expressed in a consistent way.

OpenEHR describes how data is stored in the information system and makes it possible to replace the patient information system by another one.

Patient-reported health outcomes
Symptoms reported by patients and health-related quality of life data (in English: Patient Reported Outcomes, PRO). For example, in clinical trials, patient-reported data is increasingly used to develop more personalised treatments.

Secondary use of health and social data
A case when the customer and register data created during health and social service sector activities will be used for purposes other than the primary reason for which they were originally saved. The secondary uses referred to in the Finnish Act on the Secondary Use of Health and Social Data include: scientific research, statistics, development and innovation, steering and supervision of authorities, planning and reporting duties by authorities, teaching, knowledge management.


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Appendix 1: Joint vision process of health sector stakeholders

In spring 2022, Sitra published a working paper on the next steps in the implementation of the Health Sector Growth Strategy. The work on this involved a large number of health sector stakeholders. The short-term strategic outlook and the lack of a common vision for the future were identified as the main near-term challenges.

Sitra set out to address the observed shortcomings and, during the autumn, developed, together with health sector stakeholders, a vision for the growth and competitiveness of the Finnish health sector up to 2030. The aim was to clarify a common vision of what we want in terms of the growth and competitiveness of the health sector by 2030.

The vision was prepared in collaboration with health sector operators using interviews, two open workshops with the same content and two invitational workshops. The vision was created through an open and participatory collaboration process.

The vision work, commissioned by Sitra, was facilitated by the Copenhagen Institute for Futures Studies (CIFS). CIFS is a think-tank with special expertise in strategic foresight. In recent years, CIFS has been involved in carrying out a number of international projects on the future of the health sector.

CIFS interviewed 18 experts from selected stakeholder groups. Sitra assisted with selecting the Finnish stakeholders. The process involved many different stakeholders, including representatives of life sciences, researchers and public healthcare providers. The two online workshops with the same content, arranged later, were attended by 80 healthcare specialists. The online workshops focused on the strengths, opportunities and shortcomings of the Finnish health sector. Finally, two workshops were organised, attended by 40 specialists and drawing on the data gathered during the process. The work facilitated by CIFS was carried out on a tight schedule in November-December 2022.

Based on the interviews and information obtained from the workshops, CIFS wrote the first draft of the vision, after which Sitra’s working group continued to clarify the vision and to put it in the Finnish context.

Publication details


The Finnish health sector growth and competitiveness vision 2030


Petri Lehto and Saara Malkamäki

Place of publication


Year of publication









ISSN 2737-1042 (electronic publication)


health care, health services, digitalization, welfare technology, data, patient documents, care service businesses, competitive strength, research, development strategies, innovation, finance


Working paper

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